Las Vegas|October 28 - 30, 2008

Wednesday | Thursday | Presenting Organizations

Select a session below session for a detailed description:

Sessions: Thursday, Oct. 30
1:15 - 2:00	The Other 21 People on the Team: Where Are Your Advanced Modeling Techniques Most Likely to Fail?	Looking Beyond Slots and Cards for Data	Destination: Customer Insight
	Accelerating Merchandising with the Consumer in Mind Through Global Merchandising Processes		Credit Risk Management
2:15 - 3:00	Knowledge Storm: Getting Business Executives on Board with Analytics and Data Strategies		Survive and Thrive in an Uncertain Economy
	Fraud as part of an Enterprise Risk Management Strategy		Competitive Advantage: Exploring Price Optimization
3:15 - 4:00	The On-Demand Generation	Analytics at American Express – Driving Merchant Value	Triangulating Customer Retention Efforts
	Transforming Retail into a Customer-Centric Enterprise		The Big Bang in Business Intelligence

Analytics at American Express – Driving Merchant Value
"Know your customer" is a basic tenet of any business. American Express has been developing and refining the capabilities to accomplish this over its rich history. The foundation of our information management capability is the closed loop – the unique position of having relationships with both card members and merchants – which gets information from both sides of the spending equation.

This presentation will demonstrate the impact of closed loop information and analytics for several stakeholder groups.

Speaker: Ryan Manville, Vice President, Business Insights, American Express

About The Speaker
Leading the Business Insights team at American Express, Ryan Manville is responsible for driving business results for merchants and bank issuers through consulting, design and execution of analytics. A key aspect is deepening and strengthening consulting and analytic capabilities, positioning American Express as a best-in-class provider of information-based products and services to merchants and bank issuers. Previously, he led other information management functions at American Express.

Prior to joining American Express, Manville was a consultant at McKinsey & Company, where he identified and delivered on opportunities for growth across several client industries, including retail, consumer packaged goods and healthcare.