Leading with Confidence in an Era of Uncertainty

Communications Session

In today’s economic environment, communications professionals must continually find more effective ways to market products and services to new and existing customers, with the goal of increasing customer loyalty, return on investment and spend share. Need to know the best techniques for getting a complete customer view and using this data to make more accurate behavior, preferences and value predictions? This session will equip you with the knowledge you need to increase customer insight and drive profitability for a true competitive advantage.

Key takeaways

• The smartest ways to identify and retain profitable customers.
• How to predict and personalize customer interactions.
• Best practices for optimizing customer experiences and maximizing value.

Presentations

1:45 p.m. –Creating Customer Lifecycle Experiences that Drive Profits in a Downturn
Companies can do very well in an era of uncertainty. The key is recognizing that there is as much opportunity as there is risk. If you are equipped with analytics capabilities, now is not the time to stand on the sidelines watching to see what is going to happen. Join Stuart Roesel, Director, Customer Loyalty and Retention, at EarthLink, to learn how to develop a game plan for creating unique experiences across a customer life cycle that produce powerful long-term value for your marketing programs, improved customer retention and advocacy for your brand.

Speakers

Stuart Roesel
Director, Customer Loyalty and Retention
EarthLink Inc. 

Stuart Roesel is an innovative and accomplished leader in customer experience marketing; he focuses on driving profitable business results by making products, services and communications uniquely compelling to key customer segments. During his three-year tenure at EarthLink implementing loyalty and retention programs driven by analytics, the company has recognized record-low churn rates and has been recognized as a leader in customer satisfaction for two consecutive years.

Roesel was featured in the fourth quarter 2007 issue of sascom®, and he was selected as a 2009 Customer Champion by 1to1 Media, a division of Peppers & Rogers Group.