Training and Certification
In addition to the 2-day conference, M2009 offers the latest hands-on technical training in the industry as well as the opportunity to earn a SAS certified professional credential in Predictive Modeling.Pre-Conference Workshops
Expert to Expert Data and Text Mining Workshops
This expert-to-expert workshop is designed for the executive, data analyst, business analyst, and/or statistician who want to discuss approaches to solving specific business and technical problems related to analytics. The workshop will be a customized to discuss your specific analytical needs and is designed to be a "one-on-one" session for 1-6 individuals within your company who all share a common analytical need.View outline
Sunday, October 25, 10am-12pm, 1-3pm, or 3:30-5:30pm – $150
Expert Panel Workshop – Up/Cross-Sell Modeling & Methodologies in Banking
This expert panel workshop is designed for the executive, data analyst, business analyst, and/or statistician who want to discuss modeling approaches, recommended inputs/data, and best practices for designing and implementing successful Up/Cross-Sell campaigns within the Banking (or other Financial Services) industry. A panel of SAS analytics experts (consultants with world-class knowledge) will guide the discussion, and be ready to respond to your business and/or technical questions. A great opportunity to meet other professionals in your industry and to discuss common pitfalls, challenges, and learn from a panel of expert consultants how best to solve real-world problems. The workshop will be a dynamic discussion, open to a limited number of participants. The purpose is to discuss the most common analytical challenges associated with designing and implementing Up/Cross-Sell modeling in the Banking industry, and to share ideas in a collaborative setting. For customers interested in a customized one-on-one discussion, please refer to the Expert to Expert workshops also offered.View outline
Sunday, October 25, 3:30-5:30pm – $100
Introduction to Data Mining and SAS Enterprise Miner
This course serves as an introduction to data mining and SAS Enterprise Miner for the Desktop software. It is designed for data analyst and qualitative experts as well as though with less of a technical background who want a general understanding of data mining.View outline
Sunday, October 25, 1-5pm – $150
Certification
SAS Certification Predictive Modeling Exam
Earn the newest SAS Global Certification Program credential. Learn more about this credential and how to prepare for the exam.Price: $250
Sunday, October 25, 1-4pm
Post-Conference Training
Post-conference training prices are included in Conference Package 1-3, which includes the price of the conference plus either 1 to 3 days of training. When registering, select your desired conference package, and then select the training classes you'd like to attend.1-day Courses
Extending SAS Enterprise Miner with User-Written Nodes
This course is designed for experienced data miners and predictive modelers. It teaches you how to extend the functionality of SAS Enterprise Miner in SAS 9.View outline
Friday, October 30 - $1,749 (price includes conference and course)
Development of Credit Scoring Applications Using SAS Enterprise Miner
This course teaches students how to build a credit scorecard, from start to finish, using SAS Enterprise Miner and the methodology recommended by leading credit and financial experts.View outline
Friday, October 30 - $1,749 (price includes conference and course)
Getting the Most Out of Testing in Direct/Indirect Marketing
The focus of this lecture is on one of the most important advantages that direct marketers have over traditional marketers: their ability to test and fine-tune almost any aspect of their marketing mix.View outline
Friday, October 30 - $1,749 (price includes conference and course)
2-day Courses
Advanced Predictive Modeling Using SAS Enterprise Miner
This course is designed for predictive modelers and data analysts who want to optimize the performance of predictive models beyond the basics.View outline
Wednesday-Thursday, October 28-29 - $2,199 (price includes conference and course)
Customer Segmentation Using SAS Enterprise Miner
This course is designed for business analysts, managers, marketers and programmers who are interested in understanding and applying both attitudinal and behavioral segmentation tools and techniques on their customer databases.View outline
Wednesday-Thursday, October 28-29 - $2,199 (price includes conference and course)
Decision Tree Modeling
This course covers tree-structured predictive models and the methodology for growing, pruning, and assessing decision trees. In addition, this course discusses many of the auxiliary uses of trees such as exploratory data analysis, dimension reduction, and missing value imputation.View outline
Wednesday-Thursday, October 28-29 - $2,199 (price includes conference and course)
Neural Network Modeling
This course is designed for data analysts and modelers with a strong mathematical background who want to understand and apply two popular artificial neural network algorithms, multi-layer perceptrons and radial basis functions.View outline
Wednesday-Thursday, October 28-29 - $2,199 (price includes conference and course)
3-day Courses
Advanced Analytics for Customer Intelligence Using SAS
This advanced, highly interacting course will clarify how you can adopt state-of-the-art data mining techniques for complex customer intelligence applications. You will receive a sound mix of both theoretical and technical insights as well as practical implementation details, illustrated by several real-life cases.View outline
Wednesday-Friday, October 28-30 - $2,649 (price includes conference and course)
Applied Analytics Using SAS Enterprise Miner
Designed for data analysts and qualitative experts as well as those with less of a technical background who want a general understanding of data mining, this course provides an introduction to data mining and an extensive hands-on experience with Enterprise Miner software.View outline
Wednesday-Friday, October 28-30 - $2,649 (price includes conference and course)
Data Mining Techniques: Theory and Practice
This course is based on the newly revised and expanded book, Data Mining Techniques for Marketing, Sales and Customer Relationship Management. This course is for business analysts and their managers, statisticians, and anyone who has a professional interest in data mining.View outline
Wednesday-Friday, October 28-30 - $2,649 (price includes conference and course)
Note: No food or drink is allowed in the computer lab. Badges must be worn at all times during class and labs.