Agenda

This is a summary outline of the agenda, subject to change without notice.
View the detailed agenda (.pdf).

Sunday September 30
11am-5pm Registration open
Consider registering today to avoid long lines on Monday morning.
1-5pm Pre-conference Workshops (optional; additional fee)
6-9pm SAS Certification Testing: Predictive Modeling using SAS Enterprise Miner 5.2 Exam (optional; additional fee)
Monday October 1
7:30am Registration
Continental breakfast available
Exhibit Hall open
8:30am Welcome from Conference Chairpersons
8:45am (with short break at 9:45) Keynote Panel Discussion
Making Modeling Relevant - Integrating Modeling Insights with Strategy and Management Decision Making
Moderator: Sharat Mathur, ACG Solutions
Panelists: Murli Buluswar, Farmers Insurance; Ramin Eivaz, Kimberly-Clark; Stuart Aiken, Safeway, Inc.
11am Break
Exhibit Hall open
11:30am Keynote Address
Data Analytics Based Business Decisions in the Software Industry
Sambuddha Deb, Wipro
12:30-1:45pm Lunch
Exhibit Hall open
1:45-2:45pm Education
Model Validity Checks For Regression And Logistic Regression
Simon Sheather and Mike Speed, Texas A&M University

Emerging Technologies
Forecasting Box Office Success of Movies using Data Mining Techniques: Recent Results
Ramesh Sharda, Oklahoma State University

Financial Services
Applying Diverse Analytics to Improve Automotive Collections
Gene Grabowski, Ford Motor Credit Company

Best Practices
Successfully Implementing Predictive Analytics in Direct Marketing
John Blackwell, The Nature Conservancy (TNC)

Financial Services
Applying Mathematical Optimization to Marketing and Risk Strategies in Consumer Financial Services
Robin Way, SAS

Text Mining
Text Mining of Clinical Healthcare Records: The UAB/UA/SAS Partnership
Timothy Day, Uzma Raja, Mike Hardin, University of Alabama; Jerry Oglesby, SAS
3-4pm Education
Is Your Model Good Enough?
Michael Conerly, Winston Choi, & J. Michael Hardin, University of Alabama

Emerging Technologies
An Overview of Reduced Error Logistic Regression
Daniel M. Rice, Rice Analytics

Financial Services
Best Practices in Credit Risk Model Monitoring
Dina Duhon, Canadian Imperial Bank of Commerce and Wayne Thompson, SAS

Best Practices
Predictive Modeling for Workers' Compensation: Right Claims, Right Resources
James J. Paugh, III, Deloitte Consulting LLP

Healthcare
Data Preparation for Data Mining in Health Care Using SAS
S. Greg Potts, Arkansas Foundation for Medical Care

Text Mining
Audio Analysis in Action
Manya Mayes, SAS
4-4:30pm Break
Exhibit Hall open
4:30-5:30pm Education
TBD

Emerging Technologies
Generalized Additive Neural Network Modeling
Andre de Waal, North West University Potchefstroom, South Africa

Financial Services
Using Home Price Index to Forecast Default Rates for Real Estate Loans
Chifei Juang, HSBC

Best Practices
Building Analytical Capability in a Global Environment
Sandeep Tyagi, Inductis, an EXL Company

Healthcare/Segmentation
Building Successful Analytics, Step by Step
Drew Theoni, Blue Cross Blue Shield, Florida

Analytics
In Search of Stability in Neural Network Modeling
Jeff Zeanah, Z Solutions, Inc.
5:30pm Conference Reception (located in Exhibit Hall)
Tuesday October 2
7:30am Registration
Continental breakfast available
Exhibit Hall open
8:30am Welcome to Day 2 of M2007: Conference Chairpersons
8:45am Keynote Address
Fraud!
David Hand, Imperial College London
9:45am Short break
10am Keynote Address
Association Rules Revisited, Or How I Learned to Love Them
Gordon Linoff, Data Miners, Inc.
11am Break
Exhibit Hall open
11:30am Keynote Address
Leveraging Superior Marketing Tools for Building a Forward-looking CRM Strategy
V. Kumar (VK), ING Center for Financial Services, School of Business, University of Connecticut
12:30-1:45pm Lunch
Exhibit Hall open
1:45-2:45pm Education
Using Analytics to Manage Enrollment at Sinclair Community College
Karl Konsdorf, Sinclair Community College

Financial Services
Analytics That Matter
Daymond Ling, Canadian Imperial Bank of Commerce

Best Practices
Pattern Discovery - or - How to Find a Needle in a Haystack
Richard Bolton, KnowledgeBase Marketing

Segmentation
Consumer Segmentation in the Automotive Industry
Will Neafsey, Ford Motor Company

Retail
New Applications of Data Mining in the Retail Industry
Subir Bandyopadhyay, Ranjan Kini, Indiana University Northwest

Text Mining
Analysis of Research Literature with Text Mining
Dr. Dursun Delen, Oklahoma State University
3-4pm Education
Presentations from Data Mining Shootout Winners

Financial Services
To Collect or Not To Collect: How AT&T Determines Which Delinquent Accounts are Worth Pursuing and Which are Not
Andy Christian, AT&T

Healthcare
Consumer-centric Healthcare Informatics
David Kil, Accenture Technology Labs

Segmentation
Cluster Analysis for Customer Segmentations
Filip Deforce and Jörg Besier, Accenture

Retail
Analytics: The Next Competitive Advantage
Hari S. Hariharan, Accenture

Text Mining
Textual Analysis of Stock Market Prediction Using Financial News Articles
Dr. Robert P. Schumaker, Iona College
4-4:30pm Break
Exhibit Hall open
4:30-5:30pm Fraud Detection
Data Mining Approaches to Stopping Warranty Fraud
Jay King, SAS

Financial Services
Data Mining - Find your Data Diamond and Improve your ROI
Maria Herlihy, KnowledgeBase Marketing

Retail
Collaborative Filtering Recommendation in E-business
Ting Millette, ETS

Healthcare/Marketing
Building a Direct Marketing Machine
Brad Jordan, Blue Cross Blue Shield, Florida

Retail
Designing Effective and Efficient Retention and Acquisition Strategies for Retailers
Amit Ghosh, Cleveland State University

Text Mining
Utilizing Text Mining Techniques to Identify Fall Related Injuries
Dr. Monica Chiarini Tremblay, Florida International University
Wednesday October 3
Conference Training - Day 1
Thursday October 4
Conference Training - Day 2
Friday October 5
Conference Training - Day 3