Applied Analytics Using SAS Enterprise Miner 5.2

Duration: 3.0 days

Audience

This Level III course serves as an introduction to data mining and SAS Enterprise Miner software. It is designed for data analysts and qualitative experts who seek an understanding of the analytic capabilities of SAS Enterprise Miner 5.2.

Course Description

This course provides extensive hands-on experience with SAS Enterprise Miner. It covers the basic skills required to assemble analyses using the rich tool set of SAS Enterprise Miner for both pattern discovery (segmentation, association, and sequence analyses) and predictive modeling (decision tree, regression, and neural network models). The course includes completed case studies from the fields of database marketing, financial services, retailing, and higher education.

Prerequisites

Before attending this course, you should be acquainted with Microsoft Windows and Windows-based software. In addition, you should have at least an introductory-level familiarity with basic statistics and regression modeling. Previous SAS software experience is helpful but not necessary.

Course Contents

Introduction

• touring SAS Enterprise Miner 5.2
• placing SAS Enterprise Miner in the analysis workflow
• application examples and case studies
• defining analytic objectives
• pattern discovery and predictive modeling

Accessing and Assaying Prepared Data

• defining a SAS Enterprise Miner 5.2 project
• SAS Enterprise Miner system architecture
• defining a data source
• validating source data

Introduction to Pattern Discovery

• clustering and segmenting data
• using the Clustering node for k-means cluster analysis
• creating a self-organizing map
• applying association and sequence discovery
• using the Associations node in a consumer banking example
• quantifying the associations among items
• exploring sequences among items

Introduction to Modeling with Decision Trees

• defining a modeling data source
• partitioning data for model development
• growing a decision tree with the Desktop Tree Application
• running the Decision Tree node
• using Decision Tree node options
• understanding predictive modeling results data

Introduction to Modeling with Regressions

• comparing linear and logistic regression
• using the Regression node
• imputing missing values with the Impute node
• replacing data values with the Replacement node
• performing input selection
• understanding regression modeling output
• extending regression models with polynomial and interaction terms

Flexible Modeling

• introduction to neural network (multilayer perceptron) models
• using the Neural Network node
• performing model selection with the AutoNeural node
• other SAS Enterprise Miner 5.2 modeling tools

Model Assessment

• defining a prior vector
• effects of prior vectors on model development
• changing model selection criteria
• using the Decision node
• comparing models with the Model Comparison node
• introduction to model assessment statistics

Model Implementation

• defining a Score data set
• scoring a data set with the Score node
• using a SAS Code node to export scored data
• generating and using score code

Special Topics

• using the Variable Selection node
• combining models with the Ensemble node
• consolidating categorical inputs with the Decision Tree node
• explaining complex models with the Decision Tree node

Case Studies

• analyzing retail point-of-sale data
• creating a customer segmentation model from contact-channel data
• creating a response model for an insurance product
• creating a simple risk model from consumer loan data
• predicting university enrollment

Software Addressed

This course addresses the following software product(s): SAS Enterprise Miner. This course is appropriate for students who are using SAS Enterprise Miner Release 5.2.

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