Focusing on information quality does not mean simply assessing quality or profiling or data cleansing. It requires process improvements and a shift in corporate culture to enable information producers to understand the downstream needs of information users – all with the end goal of satisfying, or even exceeding, customers' expectations.

Want to know what it takes to create a successful information quality environment at your company?

Guest speaker Larry English, President and Principal of INFORMATION IMPACT International, will help you understand:

Questions? Please contact Natasha George at Natasha.George@sas.com.

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• Business drivers of information quality.
• Processes for managing information quality.
• Methods for managing the entire information value chain.
• Stewardship and accountability for information quality.

You'll come away with clearer insights into the process improvements, organizational changes, information governance and stewardship necessary to create a sustainable information quality culture.