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Conversations among your customers are taking place daily across traditional media outlets, public forums and customer feedback channels. Learn how your organization can better utilize the Web for marketing via blogs, video, customer feedback links and more.

To gain real insight from social media networking, it’s necessary to understand what’s out there, where you need to be and how you can make a positive, reliable impact on your audience. Then you can capture, integrate, analyze and report on what’s being said and what’s really important to your customer base with the help of analytics. To learn more about social marketing and social media analytics, watch this insightful video featuring New York Times bestselling author and industry expert Chris Brogan.