Challenged by a tough economy and a huge increase in the amount of valuable data, the hospitality and gaming industries are at a critical juncture and require new and unique solutions to their data management issues.

Join us for this on-demand Webcast focusing on how SAS^® can help you effectively attain, integrate and manage all the data spread throughout your property.

During this Webcast we’ll explore topics such as:

• The importance of a sound data integration and data quality strategy.
• Key elements of a data integration and data quality initiative.
• Tips for designing and executing a data integration and data quality project.
• What you need to do to get started.

Participants

Rohit Verma
Executive Director
Cornell Center for Hospitality Research

Rohit Verma is a Professor of Service Operations Management at the School of Hotel Administration, and also serves as the Executive Director for the Center for Hospitality Research (CHR). His research interests include new product/service design, quality management and process improvement, and operations/marketing interrelated issues. He has published more than 50 articles in prestigious business journals and has received several teaching and research awards. Prior to joining the Cornell faculty, he was the George Eccles Professor of Management, David Eccles School of Business at the University of Utah.


Scott Chastain
Lead Architect, SAS Business Analytics Practice
SAS

An engineer by education, Scott Chastain currently assists customers by designing solutions for a wide array of business challenges. He has extensive experience in a variety of industries, including healthcare, manufacturing, telecommunications, government and finance. Chastain believes that enterprise data architecture is a foundational requirement for business analytics, and to that end, his primary focus areas revolve around data management, data governance and master data management.


Tracey Jarosz
Director, Customer and Marketing Insights
Fairmont Raffles Hotels International

As Director of Customer and Marketing Insights with Fairmont Raffles Hotels International, Tracey Jarosz ensures that the company has an exceptional level of data and strategies available for customer-focused marketing initiatives. Her expertise spans both the technical and the pragmatic sides of database management and analysis. With 20 years of experience working for organizations with large customer databases, Jarosz has helped companies around the globe build and transform their business-to-consumer and business-to-business databases into successful customer relationship management programs.