For the fast-growing and highly competitive hospitality and gaming industry, sustaining top-line and bottom-line growth is everything. Yet standing in the way for each organization are a multitude of disparate data touch points, patrons’ shrinking entertainment budgets and a growing list of expenditures.

Tune into this seven-part Webcast series featuring thought leaders, researchers and industry experts as they discuss innovative ways to overcome the most critical challenges facing hospitality and gaming organizations.

Based on Cornell's cutting-edge industry research and SAS’ expertise in analytics and customer intelligence, each Webcast will provide strategies that enable you to maximize revenue from existing assets, build customer value and sustain a reliable work force.

Key topics include:

• Creating data quality and data integration initiatives.
• Effectively planning your labor strategy.
• Crafting successful customer loyalty programs.
• Implementing "green" technologies.
• Developing social media strategies.
• Preparing for the economic recovery.

 

On-Demand Webcasts

Getting In on the Conversation: The power of social media in the hospitality and gaming industries
Social media has taken word-of-mouth and elevated it into a global conversation, where opinions travel far, fast and furious. Learn how successful hospitality and gaming companies must capitalize on new media trends by creating opportunities for guest interaction, listening to what the community is saying and getting in on the conversation.

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Loyalty, Rewards and Value: What Do We Want from Our Customers?
To reduce customer defection and track their best patrons, many hospitality and gaming businesses include a loyalty program as part of their customer relationship management strategy. But knowing how to strike a balance between improving the customer experience and controlling costs can prove a daunting task. This Webcast focuses on the key drivers to an effective, profitable rewards program.

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Preparing for Recovery
After focusing so heavily on navigating through the economic downturn of 2009, how can hotels and casinos shift gears to begin capitalizing on the impending recovery? Join a panel of industry experts as they discuss how hotels and casinos can prepare for the economic recovery, including how to take advantage of current economic trends and manage future investment and pricing strategies.

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Right People, Right Jobs, Right Time: The Art and Science of Labor Planning
Labor costs represent one of the largest expenditures in the hospitality and gaming industry. Discover how you can achieve optimal results from your current and potential labor force by implementing strategies that reduce costs while maintaining service levels.

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Sustaining a Balance: Green Initiatives for Hospitality and Gaming
Sustainable business practices are becoming more prominent and important in the hospitality and gaming industries. Faced with limited resources, new governing policies and a growing number of environmentally-conscious patrons, companies must determine which initiatives are right for their customers and their business. Learn how it’s possible to implement successful sustainability initiatives while balancing cost concerns, regulations and customer preferences.

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The Things That Matter Most: The hottest trends and biggest issues for hospitality and gaming industries
The final episode of the Cornell CHR and SAS webcast series, this webcast features an in-studio panel of industry executives, thought leaders and academics as they discuss the most important trends, challenges and technologies of the hospitality and gaming industries. Also featured are interviews of industry practitioners from leading organizations such as Harrah's, Wyndham Exchange and Rentals, Sonesta, Kimpton Hotel and Restaurant Group, and others.

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Where's My Data? Tips & Tricks for Designing a Strong DQ/DI Strategy
Learn how a strong data integration and data quality strategy will enable you to capture high-quality enterprise data from across disparate operational systems and begin improving customer loyalty, while optimizing spending and increasing profits.