Thanks for your interest in the telecommunications kit. In it, you'll find white papers and other great resources for the following topics:
Successful product bundling strategies
Successful Product Bundling Strategies for the Communications Sector, a white paper explaining why a customer-centered strategy, not technological innovation, should be the highest priority for today’s content service providers.
Advanced marketing automation for telecommunications
Read about the success TeliaSonera has enjoyed with SAS Marketing Automation.
Advanced Marketing Automation for Telecommunications: Maximizing Campaign
Returns Through Customer Intelligence, a white paper about the critical
technologies for and the evolution of analytics-based marketing automation.
Customer profitability and economic value in telecommunications
Managing Customer Profitability and Economic Value in the Telecommunications
Industry, a white paper describing how activity-based management can
help you measure and increase customer value.
Controlling customer churn
Learn how Telstra Mobile is successfully managing customer churn with SAS.
Predicting Churn: Analytical Strategies for Retaining Profitable Customers
in the Telecommunications Industry, a white paper that outlines a step-by-step
process flow that illustrates the value and power of churn management using
a dependable information delivery system.
Leveraging the Web and mobile data channels
Discover why Mobistar has been able to tap into the power of its Web and mobile data channels for even greater profitability.
