SAS Global Forum Executive Conference - Seattle - April 2010


Unless otherwise indicated, all events take place at the Sheraton Seattle Hotel.

SAS Global Forum Agenda Builder
The agenda builder enables you to create a custom agenda for both the SAS Global Forum Executive Conference and SAS Global Forum Conference:

Saturday, April 10
1:00 p.m. - 6:00 p.m. Executive Conference Registration
Level 2
Sunday, April 11
7:00 a.m. - 6:30 p.m.

Executive Conference Registration
Level 2

6:30 a.m. - 2:30 p.m.

Buses depart promptly for Golf and the Awards Luncheon
The Echo Falls Golf Course. Meet at the Pike Street Entrance.

7:45 a.m.

Continental Breakfast and Check-In for Seattle Highlights Tour
Willow B

4:30 - 6:30 p.m.

Welcome Reception
Level 35

7:00 - 8:30 p.m.

SAS Global Forum Opening Session
Washington State Convention and Trade Center

8:30 - 11:00 p.m.

SAS Global Forum Get-Acquainted Reception
Washington State Convention and Trade Center

Monday, April 12
7:00 a.m.

Executive Conference Registration and Continental Breakfast
Level 2

8:00 a.m. Welcome
Adele Sweetwood, Vice President, SAS
Grand Ballroom
8:15 a.m.

Keynote Address: Jim Collins
Grand Ballroom

9:30 a.m. Break
9:45 - 10:15 a.m. Business Analytics Presentation
Jim Davis, Senior Vice President and Chief Marketing Officer, SAS
Grand Ballroom
10:15 - 11:15 a.m. Panel Discussion: Realizing the Promise of Analytics: How to Execute a Business Analytics Strategy
Grand Ballroom
  • Moderator: Carl Farrell, Executive Vice President, SAS Americas
  • Dave Rich, Managing Director, Accenture Analytics
  • Mike Keppler, Senior Vice President, Global Sales, Marketing and Revenue Management Systems, Marriott International Inc. – Information Resources
  • Russ Cobb, Vice President, Alliances and Product Marketing, SAS
11:30 a.m. - 12:30 p.m. Concurrent Sessions

Panel: Retail and Manufacturing Analytics – Driving Business-Building Insights and Innovations (Location: Grand A)

  • Supervalu
  • MillerCoors
  • Nielsen

Hewlett-Packard Presentation: Beyond Reporting – Transforming Marketing Effectiveness Through Advanced Analytics (Room: Willow A)

  • Walt Disney Parks and Resorts

Presentation: Predictive Claims Processing – Detecting Fraud, Improving Customer Retention and Optimizing Workflow Through Analytics (Room: Willow B)

  • SAS

Panel: Marketing Success in a World of Empowered Customers (Location: Aspen)

  • Cisco
  • Staples
  • GE Capital
  • The Lacek Group
12:30 - 1:45 p.m. Lunch
Grand Ballroom
1:45 - 2:45 p.m.

Concurrent Sessions

Presentation: Having Your Cake and Eating It, Too (Location: Willow A)

  • Warner Bros. Entertainment Group

Presentation: Fighting Fraud: From the Stone Age to Social Network Analysis (Location: Willow B)

  • Washington State Dept. of Labor and Industries

Presentation: Using Leading-Edge Technology to Streamline the Development and Documentation of Risk Management Models (Location: Aspen)

  • Wells Fargo

Presentation: Social Media Roundtable (Location: Grand A)

  • Starbucks
  • The Wet Seal
  • Digital Voodoo
2:45 - 3:15 p.m. Break
3:15 p.m. - 4:15 p.m.

Concurrent Sessions

Presentation: Guest Intelligence Drives Marketing and Merchandising at Target (Location: Grand A)

  • Target

Presentation: Innovations in Marketing and Revenue Management: New Analytics for a New Economy
(Location: Willow A)

  • Marriott
  • Wyndham
  • Wynn

Presentation: Public Assistance Fraud: How Los Angeles County Is Leveraging Technology to Avoid Paying Millions in Fraudulent Claims (Location: Willow B)

  • Los Angeles County
4:30 - 5:00 p.m.

Behind the Scenes:  A Pioneer in Workforce Culture
Grand Ballroom

  • Jim Goodnight, CEO, SAS
  • Erin Moran, Senior Vice President of People and Client Services, Great Place to Work Institute
5:00 - 6:30 p.m. Closing Reception, Intelligence in Action Demos
Metropolitan Ballroom
Tuesday, April 13
 9:00 a.m. - 12:00 p.m.

Optional IT Management Session –
Washington State Convention and Trade Center
Room 609