Join us for the third Webcast in the AMA and SAS Smarter Marketing Webcast Series, presented in association with BetterManagement.com.

This Webcast features a panel of thought leaders who will discuss how to make the most of your marketing budget during a challenging economy.

You will learn how to formulate a top-down budget approach, employ an efficient contact strategy and optimize marketing campaign execution.

Presenters

• Angela Williams, Director of Marketing Science for AEGON Direct Marketing Services, Inc.
• Vic Moschitto, Director and Head of Decision Support and Management as part of Canadian Marketing at Scotiabank.
• Brent Lever, Senior Consultant at SAS, specializing in marketing optimization.
• Michele Eggers, the moderator of this discussion, is a Manager in SAS' Customer Intelligence Global Practice.