Tips from the Trade – Competing on Web Analytics

In the midst of a global recession, the online channel has been one of a few bright spots. Consequently, the field of Web analytics has received a lot of interest.

This Webcast features a panel of thought leaders who will discuss best practices in online analytics.

Topic areas include:

• Specific key performance indicators for successful analytics strategy.
• Integration of online and offline data.
• Appropriate use of social networking sites.

Presenters

Web Analytics Demystified Inc.: Eric Peterson, CEO and Principal Consultant

Office Depot: Larry Wadford, Senior Director of Loyalty and Direct Marketing

SAS: Michele Eggers, Manager of Customer Intelligence Global Practice