On-Demand Webcast

Marketing success in today's tough environment is driven by making smarter choices when faced with the challenge of doing more with less. Now, more than ever, marketers have to plan and execute campaigns that are tightly aligned with corporate priorities and deliver clear results.

In this Webcast, we explore how successful companies are enhancing their approach to campaign management to operate more effectively, including segmentation techniques, contact policy management and using predictive analytics to drive decision making.

Presenters

Blue Cross and Blue Shield of Florida: Lynn Locke, Director of Database Marketing

Staples Inc.: Nauzar Vimadalal, Manager of Marketing Operations

Carnival Cruise Lines: Shannon Balliet-Antorcha, Director of Database Marketing and Customer Data Integration

SAS: Michele Eggers, Manager of Customer Intelligence Global Practice (moderator)


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The Smarter Marketing
Webcast Series

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