Tips from the Trade – How to Execute Campaigns that Deliver ROI
Smarter Marketing Webcast Series
Marketing success in today's tough environment is driven by making smarter choices when faced with the challenge of doing more with less. Now, more than ever, marketers have to plan and execute campaigns that are tightly aligned with corporate priorities and deliver clear results.
In this Webcast, we explore how successful companies are enhancing their approach to campaign management to operate more effectively, including segmentation techniques, contact policy management and using predictive analytics to drive decision making.
Blue Cross and Blue Shield of Florida: Lynn Locke, Director of Database Marketing
Staples Inc.: Nauzar Vimadalal, Manager of Marketing Operations
Carnival Cruise Lines: Shannon Balliet-Antorcha, Director of Database Marketing and Customer Data Integration
SAS: Michele Eggers, Manager of Customer Intelligence Global Practice (moderator)