Creating Sustainable Advantage

To create an advantage that will sustain past the economic crisis, you must separate yourself from competitors. This Webcast will explain how to do that through successful strategies, innovation and by creating a culture where impassioned people are allowed to express themselves.

Let our thought leaders explain how to:

• Identify and implement blue ocean strategies that defy conventional wisdom and avoid the trap of copying "best in class."
• Use the innovation life cycle to separate your company from competitors, improve efficiency and create a stream of inventions.
• Recognize that ordinary people can do extraordinary things. Create a work environment where employees feel safe to test new ideas, take risks and make it fun.

In this Webcast you’ll hear from:

Kevin Freiberg
Author

Kevin Freiberg, PhD, is the co-author of a new book called, BOOM! 7 Choices for Blowing the Doors Off Business-as-Usual. BOOM! is about the choices leaders and their people must make to create a culture of commitment and accountability – a culture where a critical mass of people who take charge of their lives at work create the freedom to achieve extraordinary business results. BOOM! follows Kevin and Jackie Freiberg’s international best-seller, NUTS! Southwest Airlines' Crazy Recipe for Business and Personal Success (more than 600,000 copies in print), and its sequel, GUTS! Companies that Blow the Doors Off Business-as-Usual.

Gabor George Burt
Thought Leader

Internationally recognized expert on blue ocean strategy and value innovation, Gabor George Burt is the chief architect and original host of the Blue Ocean Executive Experience series. A lecturer and advisor to FORTUNE 500^® companies, Burt speaks on innovation and strategies that lead to uncontested market space.

Geoffrey Moore
Author

Author of Crossing the Chasm, Inside the Tornado, The Gorilla Game (with co-authors Tom Kippola and Paul Johnson), and most recently Living on the Fault Line, Geoffrey Moore is a leading expert on dealing with management or investor challenges posed by fast-changing, technology-enabled markets.

Jonathan Hornby
Director, Worldwide Product Marketing, Performance Management
SAS

Jonathan Hornby is a visionary and thought leader in the field of performance management. He currently leads global marketing direction and has been involved with both the strategy and product management of SAS' solutions in this space.

His experience includes hands-on work within the UK banking sector, followed by extensive travel, dialogue and collaboration with customers, management consultants and respected thought leaders in academia.