The best measure of success is whether a customer’s propensity to do business is increasing or decreasing. Communication, service and convenience will ensure your customers continue to want to do business with your company. Listen in as our panel of experts discusses marketing strategies that work, including:

• Keeping things simple. Customers need to understand your message immediately.
• Building trust by focusing on keeping your brand credible.
• Immersing yourself in the customer experience to turn data into wisdom.

In this Webcast you’ll hear from:

Mark Thompson
Author

Mark Thompson is co-author of the international best-seller Success Built to Last. As an executive coach and visiting scholar at Stanford University, he has led senior teams and organizations through vision-values-strategy initiatives. Much of his coaching, strategic counseling and research springs from his experience as an insider in boardrooms and management committees, along with his passion for unlocking the unique skills of hundreds of remarkable people around the world.

Martha Rogers, PhD
Founding Partner
Peppers & Rogers Group

Business 2.0 magazine named Martha Rogers as one of the 19 most important business gurus of the past century. The World Technology Network named her "an innovator most likely to create visionary ripple effects." Recognized for the past decade as one of the world’s leading experts on customer-based business strategies and growing customer value, Rogers is a founding partner of Peppers & Rogers Group, the world's leading customer-focused management consulting firm, based in Norwalk, CT, which boasts an impressive list of FORTUNE Global 500^® clients.

Gary Hoover
Entrepreneur

Gary Hoover created pioneering book superstore BOOKSTOP, which helped change the nature of book shopping in America. After he and his partners sold BOOKSTOP, Hoover returned to his first love of understanding businesses, and in 1990 began a small business information publisher, the Reference Press. This company evolved into Hoover's Inc., the world's largest Internet-based provider of information about enterprises. Like BOOKSTOP, Hoover's has changed the way we do things and today employs more than 600 people. Today, Hoover travels the world speaking to FORTUNE Global 500^® executives, trade associations, entrepreneurs, and college and high school students about how enterprises are built and how they stand the test of time.

Jonathan Hornby
Director, Worldwide Product Marketing, Performance Management
SAS

Jonathan Hornby is a visionary and thought leader in the field of performance management. He currently leads global marketing direction and has been involved with both the strategy and product management of SAS' solutions in this space.

His experience includes hands-on work within the UK banking sector, followed by extensive travel, dialogue and collaboration with customers, management consultants and respected thought leaders in academia.