Realizing the Potential of Retail Analytics
Join us as best-selling author, noted researcher and Babson College professor Thomas H. Davenport delivers a timely and compelling summary of his latest major research project on the state of retail analytics.
To learn about major analytical trends facing North American retailers, Davenport’s research team:
- Contacted 33 major retailers in the second half of 2008, including grocery, apparel, outdoor, fast food and home improvement firms.
- Spoke with supply chain, marketing and IT executives at online, catalog, and “bricks-and-mortar” retailers.
- Interviewed more than 20 experts in retail technology and analytics, including consultants, vendors and academics.
In this Webcast, Davenport shares the broad analytical trends that surfaced in this research, the underlying rationale of each trend, the key exemplars of the trend among major retailers and much more.