On-Demand Webcast

What is customer-centricity, and how will it change the way retailers operate in the future?

Now more than ever before, savvy shoppers expect that retailers will build programs and technologies around what they want and need instead of letting retailers’ programs and technologies drive their behavior. Retailers who proactively analyze every facet of the customer experience and create a coherent strategy for building customer loyalty will succeed while their less-agile competitors fail. It’s just that simple.

Join our panel of industry experts for an informative discussion about the ways retailers can use technology to gain deep customer insight, create a winning strategy, accurately measure results and ultimately grow the bottom line.

Key takeaways include:

• Why fulfilling each customer’s unique demands is key.
• How analytics and data accuracy drive customer-centricity.
• Where segmentation and merchandising enter the picture.
• When the benefits of customer-centricity can be realized.
• What lessons can be learned from customer-centric retailers.

Our panel of experts includes:

• Thomas H. Davenport, best-selling author and President’s Distinguished Professor at Babson College.
• Eric Olson, Senior Director, Education Strategies of the National Retail Federation (NRF).
• Ed Dupee, Vice President, Global Industry Solutions for Retail, Teradata Corp.
• Jeff Levitan, General Manager, Customer Intelligence and Global Retail Practice, SAS.
• Alexi Sarnevitz, Senior Director of Retail Strategy, SAS Global Retail Practice (moderator).