Oct. 7 – 8 | SAS World Headquarters | Cary, NC

Agenda


Tuesday, October 7
8:00 a.m. Registration and Continental Breakfast
8:30 a.m. Pre-Conference Hands-On Workshops
  • SAS Marketing Automation – Tips and tricks
  • Campaign Reporting – How to create campaign performance reports
  • E-Mail Personalization – How to create and execute effective personal e-mails
  • Optimizing Offers – An introduction on how to better manage your global contact strategy
12:00 p.m.

Lunch
1:00 p.m. Conference Kickoff – Welcome and Introductions
1:30 p.m.

Keynote presentation:  Optimizing Your Marketing Strategy
– Suresh Vittal, Principal Analyst at Forrester Research

2:30 p.m.

Panel discussion: Customer-Centricity in a Brand-Centric World
Moderator:
– Jeff Levitan, General Manager, Customer Intelligence Global Practice, SAS
Panelists:
– Suresh Vittal, Principal Analyst at Forrester Research
– Jim Lenskold, President, Lenskold Group Inc.
– Brad Brinegar, Chairman and CEO, McKinney

3:30 p.m.

Break

4:00 p.m.

Customer Intelligence and Big Ideas
– Brad Brinegar, Chairman and CEO, McKinney
5:00 p.m.

Peer Breakout Session #No. 1
Tracks will be determined based on client inputs during the registration process. Break-out topics will include:

  • Building a strategy for outbound and inbound marketing campaigns.
  • Offer management.
  • Customer preferences – how are you gathering and managing them?
  • Multi-channel marketing best practices.
  • Testing techniques.
  • Managing marketing budgets.
  • Using Web information in your marketing campaigns.
  • The role of social media in your marketing strategy.
6:00 p.m.

Cocktail Reception
Clients will have an opportunity to meet and talk with SAS Customer Intelligence R&D, Technical Support and Product Management, and further network with their peers.

The SAS Customer Intelligence 2008 User Award winner will be recognized at the reception.

7:00 p.m.

Dinner with Your Marketing Peers


Wednesday, October 8
8:00 a.m. Continental Breakfast
8:30 a.m. SAS Customer Intelligence 2008 User Award Winner Presentation
9:00 a.m. ROI Workshop: An Introduction on How to Better Plan, Measure, and Manage Marketing Profitability
– Jim Lenskold, thought leader and author of the award-winning book "Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability"
10:00 a.m. Break
10:30 a.m. ROI Workshop (Continued)
12:30 p.m.

Lunch
1:30 p.m.

Peer Break-out Session #No. 2 
Details listed above in agenda

2:30 p.m.

Managing and Adapting Contact Policies
– Brent Lever, Global Customer Intelligence Practice, SAS

Transforming Web Data into Valuable Customer Insight
– John Bastone, Customer Intelligence Global Product Marketing, SAS

SAS Customer Intelligence Vision and Road Map
– Andy Bober, SAS Customer Intelligence Product Management

4:30 p.m.

Closing Remarks

5:00 p.m.

Conference Concludes

**Note, there will be demonstration workstations set up to provide clients with a deeper look at the current software release, SAS Customer Intelligence 5.1. SAS team members will be available during the breaks, and are also available at alternative times upon request.

Register Now

Questions?

Please send e-mail to userconnections@sas.com.