View this Webcast now to see Nicholas G. Carr – author of the controversial Harvard Business Review article and subsequent book on the subject of "Does IT Matter?" and Jim Davis, senior vice president, SAS.

Does IT Matter?

You bet it does. But the game is changing… so to remain competitive, you need to evaluate your strategy now. What's YOUR next move? Will technology be your competitive differentiator, or simply a commodity necessary for survival?

One of the liveliest discussions in executive circles today stems from Nicholas Carr's now-famous Harvard Business Review article, "IT Doesn't Matter." The Economist calls it "powerful." Microsoft's Steve Ballmer calls it "hogwash." And eWeek says, "IT thinking rarely gets a contribution of this caliber."

Read what a few other publications have to say about Does IT Matter?:
	"Does IT Matter? engages the imagination and emotions, a rare combination in a business book." – Boston Globe
	"Does IT Matter? will give executives and managers a way to sift through the next wave of tech hype." – BusinessWeek
	"Coolly written (and) intellectually engaging." – Financial Times

In this Webcast, Carr and Davis provide their points of view on questions like:

• Do IT-driven initiatives produce expected returns?
• What area of IT investment yields the best ROI?
• How do the returns on operational investments compare with the returns on intelligence investments?
• Do technology vendors help or hinder effective IT investment management?
• How will the jobs of CTO, CIO and CFO develop in the years ahead?
• Have IT developments reached a plateau?
• Can the best practices of business be improved by greater adoption of IT?

No matter which side you’re on, this dynamic exchange of ideas will surely make you think about where IT is headed and your own IT strategy. Don’t miss this rare opportunity to participate in this stimulating discussion and join in the debate!

View this on-demand Webcast .

About the speakers:

Nicholas G. Carr
A business writer whose work centers on strategy, innovation and technology, Nicholas G. Carr's ideas have sparked a widespread debate on the role and value of information technology in business and have been featured in articles in the New York Times, the Washington Post, the Financial Times, The Economist, Newsweek, BusinessWeek, USA Today, Fortune, Forbes, CIO, Technology Review, Computerworld, and Information Week, among many other publications. Carr's book, Does IT Matter? Information Technology and the Corrosion of Competitive Advantage, was published in spring of 2004 by the Harvard Business School Press.

Carr has held top editorial positions at the Harvard Business Review (HBR), including executive editor and, for most of 2002, acting editor. Articles he edited have won McKinsey Awards as the best articles published in HBR in 1999, 2000, 2001 and 2002. He is currently a contributing editor at Strategy & Business, for which he writes a column on innovation. Carr has been a speaker at many business forums and has also appeared as a business commentator on CNN, CNBC, Tech TV and New England Cable News. Before joining HBR, he was a principal at Mercer Management Consulting. He holds a bachelor's degree from Dartmouth College and a master's from Harvard University. Carr consults and provides editorial services to a select group of clients.

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Jim Davis
As senior vice president and chief marketing officer for SAS, Jim Davis heads SAS' worldwide marketing organization. He has been instrumental in transforming the privately held SAS from a tools provider to the customer-driven software solutions provider it is today. Davis has directed a dramatic increase in SAS' media profile through extensive relationship building among financial and industry analysts. His division enhances the company's record of sustained profitability by supporting a global sales and marketing force and coordinating market-driven R&D.

Also known for his industry leadership, Davis has helped develop the Information Evolution Model, a means for companies to assess how effectively they use information to drive business. By outlining how information is managed and used as a corporate asset, the model enables organizations to evaluate their use of information objectively, providing a framework for making improvements that enhance profitability. He also serves on IDC's Software Leadership Council. Davis joined SAS in 1994.

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