Smart Growth: High Performance and Sustainability Through Analytics
An Executive Conference
Tuesday, June 10 |
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| 3:00 p.m. | Optional Recreational Activity – Wine/Tea Tasting at The Umstead Hotel |
| 6:00 p.m. | Reception and Welcome Dinner – The Umstead Hotel Welcoming remarks : Jim Goodnight, CEO, SAS |
Wednesday, June 11 |
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| Building V Auditorium – SAS Campus | |
| 8:00 a.m. | Registration and Breakfast |
| 8:30 a.m. | Opening/Welcome Deb Orton, Conference Host |
| 8:45 a.m. | Analytics: The Future of Performance Management Presenter: Thomas H. Davenport, President's Distinguished Professor of Information Technology and Management, Babson College |
| 9:30 a.m. | Winning the Post-Human Knowledge Wars: BI, Analytics and Next-Generation Sensory Prostheses Presenter: Thornton May, Futurist, Executive Director and Dean, IT Leadership Academy Foresight just may be the driver of competitive advantage for years to come and BI delivers that foresight. May discusses why the problems we face today require a new set of tools. |
| 10:15 a.m. | Break |
| 10:30 a.m. | Building an Analytical Organization – Panel Discussion Panelists:
Explore pragmatic approaches on how to form and manage an analytics team that enables rapid progress with analytical applications, how to assess the analytical orientation of the company and how to build the right skills and culture of the organization. |
| 11:15 a.m. | The Resilient Enterprise: Leveraging Information for Profitability and Longevity Presenter: Jim Davis, Senior Vice President and CMO, SAS Continuous innovation is necessary for business sustainability, and this session will provide a practical road map for growth and evolution through the Information Evolution Model (IEM) — a simple but powerful framework for evaluating, configuring and maximizing the information management infrastructure of any organization. As co-author of Information Revolution (John Wiley & Sons, 2006), Jim Davis provides insight and expertise on how today’s organization can leverage the IEM to grow top line revenue as well as bottom-line profitability. |
| Noon | Bus Tour of SAS Campus and lunch – Building F Café on SAS Campus |
| BREAKOUT SESSIONS | |
| Information Technology - Building F, Room #101 | |
| 1:30 p.m. | Leveraging Analytics in Critical Business Processes Presenter: Keith Collins, Senior Vice President and CTO, SAS Learn how well-established organizations can leverage business analytics in their critical business processes and how they can ensure the success of new business initiatives such as sustainability. |
| 2:20 p.m. | Break |
| 2:30 p.m. | Knowledge Storm: Getting Business Executives On Board with Analytics and Data Strategies
As analytics and data strategies often cut across all business departments, getting senior executive buy-in for these strategies remains a requirement and a major challenge. How do you articulate the business value of a high-level IT strategy without the executives’ eyes glossing over? Our panel of three senior-level IT managers will bare the scars of some of their own battles as they discuss the best ways to sell senior management on analytics and data strategies. |
| Marketing and Customer Intelligence - Studio A and Main Steeet (Lower Level 1) | |
| 1:30 p.m. | Marketing Metrics & Advanced Analytics: The Keys to Marketing Accountability & Financial Success Professor Reibstein will focus on marketing's role, and its impact on an organization's financial health. Specifically, how marketing metrics, coupled with advanced analytics play a crucial in providing a competitive advantage for businesses. The critical challenge is how to efficiently and effectively mine this information and create the linkage to financial value. |
| 2:20 p.m. | Transition |
| 2:30 p.m. | Marketing Perspectives: Stop Guessing - Start Knowing
This panel discussion will address some of today's most pressing issues facing marketing professionals. From marketing accountability to on-line transaction security, and user generated content to marketing's overall role within the organization. Join us for this informative "conversation", and contribute to the discussion. |
| Finance and Performance Management - V333 (Level 3) | |
| 1:30 p.m. |
The Power to Perform: How Finance Can and Must Drive Performance Presenter: David Axson, Founder and President, Sonax Group Forward thinking finance teams understand that the only way to consistently add value is to excel in the analysis and interpretation of both business performance and risk. This goes far beyond accounting, control and reporting. The ability to deliver predictive insight requires finance to combine information, analytics and intuition. Learn how finance organizations can make that transformation by creating simpler, faster, and more focused performance management processes that yield better decisions. |
| 2:20 p.m. | Transition |
| 2:30 p.m. | CFO Panel Discussion: CFO Perspectives Panelists:
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| COMMON SESSIONS - Building V Auditorium | |
| 3:30 p.m. | Break |
| 3:45 p.m. | The Dream Team: How the CFO, CMO and CIO Can Embrace Analytics to Fuel Decisions and Drive Success Panelists:
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| 4:30 p.m. | Wrap-Up and Closing Remarks Deb Orton, Conference Host |
| 4:45 p.m. | Reception and Showcase Demonstration: Intelligence in Action |
