Rules to Break and Laws to Follow

Martha Rogers, one of the world's leading experts on customer-based business strategies and growing customer value, has just published another innovative book with Don Peppers, her partner at Peppers & Rogers, the world's foremost customer-focused management consulting firm.

In this Webcast, Rogers talks with SAS' Jeff Gilleland about the new book, Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism.

What you’ll learn:

• Which rules no longer make sense. (Example: "You can always get more customers.")
• What "short-termism" means – and why you should avoid it at all costs.
• What role technology plays in allowing you to break the old rules.
• Why the customer wields more power today than ever before – and how that can significantly affect your business (both positively and negatively).
• The key elements of trust, and how organizations have leveraged these to create significant financial impact.