Industry Track – TRANSPORTATION and AIRLINE
Transportation companies, especially airlines and airline-related enterprises, are faced with major challenges such as globalization, an explosion of operational and management data, customer loyalty, forecasting and sustainability. Intense competition, demanding customers and increasing regulation are here to stay.
The focus of the transportation track will be customer presentations on Network Planning, Customer Intelligence, Route Profitability and Ground Handling. After a brief keynote from the presenters, the attendees will participate in a lively discussion on the trends and challenges in the transportation sector and how to successfully meet them.
Learning objectives
- Gain best practices in advanced planning systems, analytics and activity-based management systems, with organisations sharing how they have delivered measurable benefit.
- Analyse operational data to manage risk and maximise profits.
- Deliver unique customer insights that organisations can use to execute more efficient marketing, sales and service strategies.
Presenting organisations include:
- Deutsche Lufthansa AG
- Fraport AG
- Fraport Cargo Services GmbH
- Lufthansa Consulting GmbH
How One of the World’s Leading Airlines Uses BI for Effective Target Marketing
Speaker: Andreas Köster, Director, Customer Analysis, Deutsche Lufthansa AG
With millions of passengers all over the world, Deutsche Lufthansa AG manages to increase its market share and customer satisfaction year after year. Lufthansa uses business intelligence for prospect segmentation to enable it to accurately target different groups of passengers with relevant marketing campaigns. This presentation will provide insights into how Lufthansa uses SAS® Business Intelligence to implement a sophisticated, state-of-the art method of target marketing.
Business Intelligence in Schedule Planning at Lufthansa
Speaker: Guenter Kraemer, Director Netplanning, Deutsche Lufthansa AG
This presentation will talk about the challenges faced by Lufthansa in schedule planning, such as identification of new markets, competition of low-cost carriers, hub optimisation, and punctuality and robustness. It will also cover business intelligence support for optimisation and decision making.
Near Real-Time Reporting at Frankfurt Airport
Speaker: Dieter Steinmann, Senior Manager Business Systems Airport Map Presentation, Fraport AG
Learn how using SAS®9 enables Frankfurt Airport to monitor the status and the quality of different process areas in operations, such as delay situations and reasons for delays. In addition, you’ll hear how SAS is used for SLA monitoring for the Ground Handling Department.
Challenges Faced by Land-Side Air Cargo Handling Agents Today and in the Future
Speakers: Uwe Klettenheimer, CEO, and Christian Kalusche, Deputy Finance and Controlling Manager, Fraport Cargo Services GmbH.
This presentation describes how the air cargo sector uses SAS® Activity-Based Management for handling the specific demands of air cargo agents and the challenge of optimising process sequences and customer portfolios.
An Industry at a Crossroads: BI – a “Nice to Have” or a “Must” for the Aviation Industry?
Speakers: Gesine-Katharina Varfis, Consulting Manager Route Profitability, Lufthansa Consulting GmbH
Against fierce competition, the aviation industry has focused on operational excellence, safety and security. While other industries would envy the data sets and data history available, these treasures are inaccessible to those who need the information or simply not utilised for fact-based decision making. Tomorrow brings new challenges and competition. Business intelligence that enables conversion of this untapped knowledge will become the differentiator – true competitive added value.
