Industry Track – Retail and Consumer Packaged Goods

Gone are the days when retail operations could be governed solely by instinct and intuition. The complexity of today's global, multichannel retail environment makes it impossible to glean all the necessary knowledge simply from personal experience and common sense.

Discover how integrated lifecycle merchandise planning infused with world-class, predictive business intelligence can empower today's retailers to make more informed decisions, gain competitive advantage, increase revenue, improve profitability and strengthen customer and vendor loyalty.

Learning objectives

• Unravel the complexities surrounding the demand-driven assortment planning and pricing execution relationship.
• Learn how business intelligence technology enables a unique customer experience and grows customer loyalty.
• Explore the optimal communication vehicles for maximising marketing ROI.
• Find out how to overcome barriers and gain a holistic view of your customers.

Presenting organisations include:

• Caprabo
• Kurt Salmon Associates
• Matas
• Matalan
• SAS

Sessions

Customer Centricity
Speaker: Pier Paolo Rossi, Director, Customer Marketing, Caprabo

Through understanding the opportunities and challenges in applying customer-centric retailing, Rossi will discuss how a deep understanding of the customer delivers differentiation. Customer loyalty is central to the way in which Caprabo operates its business, with implications for senior executives through to the shop floor. This presentation will discuss how customer-centricity requires different thinking and focused analysis, distinguishing between the different customer types and catering to their needs.

 

Driving the Most from Retail Intelligence: The Opportunities for Transforming Your Business and the Challenges
Speaker: Ingmar Kraak, Senior Manager, European Office and Helen Mountney, Principle, Kurt Salmon Associates

Decisions about enterprisewide intelligence solutions are often made in the boardroom because the stakes are high, and ultimately, they are about the financial performance of the organisation. To drive results, transformation likely needs to occur across the business enterprise. Best practice guidance is needed in redefining business processes, sparking change management and designing new performance metrics. Learn how one consulting firm partners with its retail customers to provide such guidance worldwide.

 

The Value of Forecasting
Speaker: Jesper Amsinck, Head of Supply Chain, Matas

Matas is Denmark’s leading personal care retail chain with more than 300 stores. Acquired by CVC Capital Partners in 2007, the turnaround plan included a strategy to centralise and optimise the business. Decisions were made to invest in improving the forecast and replenishment process through statistical forecasting. In this presentation, you’ll hear about Matas’ experiences using statistical forecasting and inventory replenishment, and the benefits and savings achieved throughout the supply chain. In addition, participate in a discussion about its business change process.

 

Initiating Business Change
Speaker: Pete Trainer, IT and Logistics Director, Matalan

Matalan is a leading UK discount clothing and homewares business with over 200 stores and revenues in excess of £1 billion. In order to compete more effectively and be more flexible, they recognised a need to vastly improve information availability for better and more rapid decision-making. With an initial focus on buying and merchandise information, this presentation will cover how Matalan is driving change through business intelligence and delivering an end-to-end capability that will disseminate valuable insight throughout the organisation.

 

The Impact of Precision Retailing: Achieving Dramatic Improvements in Operating Performance and Financial Results
Speaker: Lori Schafer, Executive Advisor for Retail Solutions, SAS

Today’s challenging economy and increasingly fragmented consumers are demanding greater precision in retail business decisions starting in the boardroom. This session will address how analytics and optimisation technologies are impressing stakeholders and delivering high customer-satisfaction ratings. Learn how a leading North American retailer tackled the new frontier of enterprisewide business intelligence, why they embraced the emerging technology of lifecycle merchandising, where they realised “speed to value,” what issues they faced, and how they overcame the risks along the way.

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