Industry Track – Communications
Executives in the communications, media and entertainment industry face unprecedented challenges. Intense competition, demanding customers and rapid technology change are here to stay. To stay ahead of the game and profit from industry convergence requires the ability to predict market changes and react quickly. Communications executives face competing objectives, including building an agile network infrastructure, deploying advanced new services, delivering the optimal customer experience, controlling costs and managing risk.
This track offers best practice discussions led by industry experts who are successfully meeting these challenges. By attending these sessions, you will gain insight into how advanced predictive analytics are enabling world-class companies to gain competitive advantage, increase revenue, improve profitability, strengthen customer loyalty and manage risk.
Learning objectives
- Unravel the complexities of the multi-play customer experience.
- Explore ways to improve infrastructure to meet the demands for new applications.
- Learn how industry leaders are managing revenues while minimising risk.
- Discuss the new source of value that comes from industry convergence.
Presenting organizations include:
- Economist Intelligence Unit
- TMN
- T-Mobile
- SAS
- Vodafone
Sessions
Innovation in the Global Communications Market
Speaker: James Watson, Managing Editor, Economist Intelligence Unit (EIU)
This presentation will provide insight into the SAS-sponsored EIU research on how the process of innovation is changing in the telecommunications industry and how market leaders are approaching innovation today. This unique insight, based on research with over 300 senior executives from across the globe, will provide an overview to the challenges of managing innovation, the speed of change within the industry and the complex relationship between R&D spending, shareholder value and successful innovation.
Shared Business Intelligence as a Competitive Advantage
Speaker: João Tapadinhas, BI and Analytics Manager, TMN
The spreading of information throughout the organisation is a critical factor of success in a competitive economy. The first Web technologies allowed BI teams to distribute in an easy and quick way the knowledge created in analytics activities. As in Web 2.0, the next (r)evolution is the shared creation of knowledge and its distribution in the organization.
The Challenges of Risk Management in the Communications Industry
Speaker: Kellie Berndt, Director of Financial Operations, T-Mobile USA
As a leader in the wireless industry, T-Mobile USA is meeting the competition head-on by constantly introducing innovative services based on new technologies to support an aggressive growth path, all while adapting to the changing dynamics of their customer portfolio. In this session, T-Mobile will share some observations and best practices for addressing credit and fraud risks in the communications industry.
SAS Addresses Industry Convergence and Transformation
Speaker: Maciej Kornacki, Managing Director Communications, Media, Entertainment, SAS
Maximizing customer value in communications, media and entertainment requires a complete picture of how consumers use products and services. Yet no single company in the value chain has all the necessary information. In this session, Maciej Kornacki will introduce the SAS® New Convergence Solution roadmap for communications, marketing and entertainment (CME) and mobile device providers.
Customer Knowledge Impact on TLC Industry
Speaker: Paola Cagliani, Head of Customer Intelligence, Vodafone
Customer relationship management (CRM) is not only about managing customers; it is a mindset, a culture through which we run the business. It is about the way we make decisions, allocate budgets and develop our organizational structure. Vodafone is a customer-centric company where the right management of the customer base is vital. We use our customer knowledge to deliver relevance and value back to each customer, which in turn brings more value to us – they use more, take advantage of new services, stay longer, and become our advocate.
