Industry Track – Business and Technology

This track will focus on topics relevant to executives across all industries, including how to optimise business performance and innovative approaches to assessing the future. You'll learn why many executives are moving to implement comprehensive strategies that address technology needs in combination with an understanding of people, processes and organisational culture.

Hear experts share insights about resolving the common problems executives face as their organisations strategically address business and technology processes and goals.

Learning objectives

• Hear about best practices from business and IT leaders.
• Discover how business intelligence is being used to drive greater value and business returns off of existing technology investments.

Presenting organisations include:

• Deutsche Lufthansa AG
• Endesa
• Hewlett-Packard Company
• SAS
• University Hospital Aachen (UKA)

Sessions

Business Intelligence in Schedule Planning at Lufthansa
Speaker: Guenter Kraemer, Director of Netplanning, Deutsche Lufthansa AG

This presentation will talk about the challenges faced by Lufthansa in schedule planning, such as identification of new markets, competition of lowcost carriers, hub optimisation, and punctuality and robustness. It will also cover business intelligence support for optimisation and decision making.

 

Extracting Water from the Desert
Speaker: Luis Miguel Muruzabal, Deputy Marketing Director, Endesa

This presentation shows the evolution in the ability to identify potential customers for gas, segmentation of the customer base, and campaign management that has allowed Endesa to become the second largest gas retailer in Spain, increasing their gas customers from 0 to over 500,000 with a current market share of more than 16 percent.

 

The Big Bang in Business Intelligence
Speaker: Dan Holle, Chief Technologist, Neoview Solutions, Hewlett-Packard Company

Operational business intelligence enables real-time decision making, and there is now direct evidence demonstrating that when operational business intelligence and enterprise data warehousing are used together, the result can add millions in revenue to the bottom line.

 

The Future of Business Intelligence – Transforming Data to Insight and Process to Performance
Speaker: Allan Russell, Senior Vice President of Strategy of SAS, and SAS Fellow

As the concept of business intelligence (BI) continues to evolve, organisations are increasingly focused on the ability to make faster, better decisions that are aligned with corporate objectives versus the mechanics of querying and reporting. Discover in this presentation core elements and interfaces that a BI infrastructure must provide to enable this more dynamic and strategic use of BI in an organisation.

 

Implementing Organisational Change with Business Intelligence
Speaker: Volker Lowitsch, CIO, University Hospital Aachen (UKA)

The German healthcare system has undergone radical changes the last few years. In order to stay competitive with other university hospitals, the University Hospital Aachen had to make fundamental changes to its organisation. In this presentation learn how business intelligence was leveraged to provide management with reliable information to support planning and decision making in a dynamic and competitive market.

Sponsored by: