Mastering Measurement Through Performance Management: Improve Top-Line Growth, Creativity and Corporate Performance
New global research from BusinessWeek shows CMOs how
Complimentary CMO Guide
Download A CMO’s Guide to Mastering Marketing Measurement: Unleashing Performance Management’s Potential.
This new guide designed for CMOs will help you overcome marketing challenges and understand how to take advantage of opportunities. Learn how to successfully use performance management to objectively measure the impact of your marketing decisions and spending; identify your best customers and programs; and improve corporate performance through tangible evidence, not subjective opinions.
Executive Research Paper: CMOs Confront a New Age of Measurement reveals results of a recent study by BusinessWeek Research Services. Learn more about:
- Why performance management (PM) is the key to better communication with C-suite counterparts.
- How PM supports top-line growth rather than cost-cutting.
- Why PM is critical for handling today’s marketing challenges.
- The benefits that top-performing companies have gained from PM.
Research Briefing: Issues in Performance Management for Chief Marketing Officers.
Learn more about:
- The status of performance management (PM) in the eyes of CMOs.
- Obstacles that prevent CMOs from fully exploiting PM.
- What the most successful CMOs are doing right with their PM initiatives.
- What combination of technologies enables PM programs to succeed.
On-Demand Webcast: Marketing Performance Management: The Key to Accountability features David Reibstein, Professor of Marketing at the Wharton School and other expert panelists discussing the importance of having a marketing performance management (MPM) strategy in your organization. Learn more about:
- How to implement an MPM strategy in your organization.
- How an MPM strategy can deliver accountability across your organization.
- Which KPIs you should measure.
- How to tie success to compensation.
Customer Case Study: Intimate Relationships in Bloom explains how 1-800-FLOWERS.COM has increased revenues and built customer loyalty through successful measurement of key customer metrics. Learn more about how 1-800-FLOWERS:
- Has increased customer retention by more than 15 percent.
- Builds relationships with more than 10 million customers.
- Maintains a competitive advantage in its industry.
- Plans campaigns based on objective measurement.
