Thomas H. Davenport
President's Distinguished Professor of Information Technology and Management, Babson College

Voted the third-leading business-strategy analyst (just behind Peter Drucker and Tom Friedman) in Optimize magazine’s October 2005 issue, Tom Davenport is a world-renowned thought leader who has helped hundreds of companies revitalize their management practices. He combines his interests in business, research and academia as the President’s Distinguished Professor in Management and Information Technology at Babson College and the Academic Director of the Working Knowledge Research Center, the Institute for Process Management and the Innovation and Corporate Entrepreneurship Research Center. Davenport earned a PhD from Harvard University in organizational behavior and has taught at the Harvard Business School, the University of Chicago, Dartmouth’s Tuck School of Business and the University of Texas at Austin. He has also directed research centers at McKinsey & Company, Ernst & Young, and CSC Index and teaches the Harvard Business School Executive Education course Leveraging Knowledge in the 21st Century.

Widely regarded as the pre-eminent thought leader in the field of analytics, Davenport recently completed a groundbreaking research study entitled Competing on Analytics. The results of this study reveal how and why enterprise analytics have emerged as the newest form of competitive differentiation. A much-anticipated article based on this research and published in the January 2006 issue of Harvard Business Review became the best-selling Harvard Business Review reprint of that year. In March, Harvard Business School Press published Davenport’s book on this same topic, Competing on Analytics: The New Science of Winning.

An agile and prolific thinker, Davenport has written or co-authored 10 best-selling business books and has been a creator and early author for several key business ideas, including knowledge management, human approaches to information management, business process re-engineering and realizing the value of enterprise systems. Davenport's book What’s the Big Idea: Creating and Capitalizing on the Best Management Thinking was published in May 2003 and has become a top 10 best-seller in several countries. Published by Harvard Business School Press in September 2005, Davenport’s book Thinking for a Living: How to Get Better Performance and Results from Knowledge Workers was an Amazon bestseller.

Davenport was named one of 10 “Masters of the New Economy” by CIO, one of 25 “E-Business Gurus” by Darwin and, in October 2004, was selected as one of the most trusted consultants by Optimize magazine. In June 2003, he was named one of the top 25 consultants in the world by Consulting magazine.

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Rich Martino
Senior Vice President, Market Information and Research, U.S. Bank

Rich Martino joined U.S. Bank in 1994 and has been in both strategic marketing and product management roles. During his tenure at the bank, he participated in the development and implementation of its pioneering Relationship Management System and has more recently spearheaded the development of its next-generation customer insight platform. This most recent initiative earned U.S. Bank the SAS® Enterprise Intelligence Award for 2006. Martino was also named one of 1to1 Magazine's "Customer Champions" for 2006.

Martino has experience managing the full spectrum of financial service marketing activities with national, regional and community bank scope – including stints at some of the nation's largest banks. With nearly 30 years of experience in financial services marketing, he is a recognized thought leader in customer value management and business intelligence.

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Jeff Gilleland
Global Customer Intelligence Strategist, SAS

Jeff Gilleland has more than 25 years of experience in building profitable customer franchises for FORTUNE 500® companies. He has held senior marketing positions within the consumer packaged goods and financial services industries. Before joining SAS in 2002, Gilleland was responsible for leading the development of Wachovia's legacy CRM strategy, which is regarded as a "best practice" in the financial services industry.

Prior to Wachovia, Gilleland held executive marketing positions at RJR/Nabisco and Kayser-Roth Corporation, where he was responsible for building growth strategies based on customer knowledge for some of the largest consumer brands in the world. Applying his experience in "one-to-one" and "classical" marketing, he offers an informed view on how to build organizational capabilities that enable knowledge-based strategies to increase customer affinity and profitability.

Questions? Please contact Nancy Rudolph at Nancy.Rudolph@sas.com or 919-531-7665.