Innovating the Customer Experience: New Rules for a New Consumer

What will be covered?
Customers' experiences with your organization over time influence not only their engagement and loyalty, but ultimately their profitability for your organization. We'll delve into the specific connections between customer experience and overall profitability.

You’ll find out how innovating customers' experiences can radically change the future and sustained success of your organization. Spend just a little time with experts Tom Davenport, Rich Martino and Jeff Gilleland and come away with the latest information on:

• The consequences of ignoring the experience customers have with your company.
• The ways in which consumer power has shifted in recent years.
• How technology and advanced analytics can help organizations create a more innovative, profitable customer experience.
• How customer experience is viewed across the C-suite and how senior executives measure success in this area.
• The innovative uses of metrics to gauge customer experience.
• How these metrics affect the overall financial health of the organization.

We hope you’ll join us for this third installment in the Customer Centricity 2007 Thought-Leadership Webcast series.

Questions? Please contact Nancy Rudolph at Nancy.Rudolph@sas.com or 919-531-7665.