On-Demand Webcast from SAS and Accenture

What will I get out of this Webcast?

You’ll learn:

• Why customers, not products, generate profits.
• How to spend money on your limited customer base in order to get the greatest return.
• How to manage the "value exchange" – the value you deliver to your customers and the profits that they create for you.
• How to look into the future and predict customers' future value.

Our expert guests will tell you how integrating customer value into your business model can improve both short- and long-term profitability – and why customer value management is the king of KPIs.

Who are the speakers?

This Webcast explains the importance of customer value from three critical viewpoints: industry expert, business innovator and solution provider.

Martha Rogers, PhD, Founding Partner, Peppers & Rogers Group, the world's foremost customer-focused management consulting firm, will be joined by Wachovia’s Dan Thorpe, PhD, Senior Vice President focusing on Targeting and Customer Insight, and SAS’ Jeff Gilleland, Global Customer Intelligence Strategist.