We invite you to register to gain further insight into the ways that SAS® software can help you maximize revenue, capitalize on emerging markets, and predict and act upon patron trends.

SAS resources:

• Discover and Maximize Total Patron Value
  During this Webcast, Saverio Scheri, President and CEO of WhiteSand Consulting, and Jason York, Director of Database Operations for Pearl River Resort, discuss how integrating information from various systems can help your business determine total patron value.
• "Analyze This"
  Originally published in CIO magazine, this article, written by Competing on Analytics co-author Thomas H. Davenport, describes the vital roles business intelligence and analytics play in the creation of today’s successful businesses.
• Harnessing Data for Marketing Effectiveness: Optimize Return on Marketing
  This white paper describes, at a high level, SAS methodologies and technologies that help customers measure the effectiveness of marketing investments and overcome the data collection challenges existing within large enterprises.

Take a look at firsthand, real-world accounts of SAS software being used to overcome the challenges inherent in the hospitality and gaming industries.

• Harrah's Entertainment Success Story
• Pearl River Success Story
• Gaming/Hospitality Brochure