What's standing in the way of a better relationship with
your patrons?

Ideally, you want to know your patrons' preferences, behaviors and values so well that you can provide the exact products and services that will interest them, and the campaigns that will inspire them. Unfortunately, the number of separate operational systems for reservations and ticketing, player tracking, property management, retail, entertainment, food and beverage, spas and other areas makes it hard to obtain a complete patron view.

Join Saverio Scheri, President and CEO of WhiteSand Consulting, and Jason York, Director of Database Operations for Pearl River Resort, for a Webcast to learn how integrating information from various systems can help your business determine total patron value, and how you can use this information to offer more effective promotions and more targeted services.

We will explore how to:

• Consolidate disparate gaming and non-gaming information for a comprehensive patron view.
• Model, report and analyze patron information.
• Automate and personalize campaigns.
• Optimize resources by putting the most profitable patrons in the hotel, casino floor,
  events and property.

Saverio R. Scheri III is President and CEO of WhiteSand Consulting, and has more than 20 years of gaming and hospitality experience. He is the author of The Casino's Most Valuable Chip: How Technology Transformed the Gaming Industry and the creator of the Gaming Technology Summit. Scheri is also a columnist for Casino Journal and Casino Enterprise Management.

Jason H. York is Director of Database Operations and Special Projects for Pearl River Resort, and since 1998 he has worked in various facets of marketing, information technology and gaming operations. York currently oversees the planning and operation of Pearl River Resort's database marketing and loyalty efforts, as well as the analysis and strategic planning for marketing programs.