Mining Methodologies to Ensure Successful CLV Implementation

Applying Business Analytics Webinar Series

If long-term market presence and profitability is a goal for your organization, managing customer lifetime value (CLV) is an absolute necessity. Unfortunately, not every organization has a reliable methodology that integrates customer acquisition, customer retention, revenue management and customer satisfaction into a consistent decision-making strategy. With the implementation of a customer lifetime value methodology, all these major business objectives can be focused into an overarching strategy to maximize long-term economic gains – therefore managing the future success of your organization.

Our upcoming three-part series will provide you with best practices and real-world examples for applying CLV in decision making, including cutting-edge modeling approaches for customer retention and reliable methodologies for increasing sales to existing customers. You'll learn how to use CLV to devise better strategies for:

  • Strategic investment planning.
  • Customer acquisition.
  • Call centers.
  • Customer service.
  • Target marketing.

Questions? Contact Buffie Silva at Buffie.Silva@sas.com or (919) 531-0345.