<strong>Customer Lifetime Value</strong>

Applying Business Analytics Webinar Series

Who are your "diamonds in the rough"? All the players in today's market know that they need to retain and acquire customers, improve the customer experience and increase shareholder value. However, how do you specifically target retention to optimize value and strike the perfect balance between customer satisfaction and cost control? What is the best methodology for quantifying the economic benefit of your investments?

Join David Ogden, Analytical Consultant for SAS, as he discusses:

  • An operational definition of CLV, including an easy-to-understand breakdown into its fundamental components.
  • Predictive models that feed CLV, including retention and churn, cross-sell and up-sell, and margin projections.
  • Various formulas that can be used to calculate CLV – from simple to more advanced mathematical forms.

Questions? Contact Buffie Silva at Buffie.Silva@sas.com or (919) 531-0345.