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The Value of Business Analytics

Identifying the path to profitability

About this paper

This excerpt from Evan Stubbs' book, "The Value of Business Analytics: Identifying the Path to Profitability," examines the importance of business analytics within a variety of strategic planning frameworks, explaining why it's a key enabler for both innovation and an ability to deliver constantly growing incremental economic returns.

Acerca de SAS

SAS es líder en Analytics. A través de innovadoras soluciones de Analytics, Gestión de Datos y Business Intelligence, SAS ayuda a clientes en más de 80.000 instalaciones a tomar mejores decisiones más rápidamente. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®

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