SAS | The Power to Know
cq5dam.thumbnail.319.319
White Paper

Using Analytics to Measure Marketing Program Effectiveness

About this paper

Every small and midsize business (SMB) is looking for ways to gain competitive advantage, improve productivity – and ultimately increase revenue. But as explored in this paper, many don’t realize that their data is a huge asset that can be used to help them achieve their goals. The key is implementing the right analytics software. In this paper, learn how innovative companies like PSKW, a leading pharmaceutical couponing business, are using SAS analytics to turn vast amounts of enterprise data into valuable insights – and using these insights to differentiate their services and grow their business. Explore lessons learned and best practices that can help other SMBs leverage analytics as a game changer.

Acerca de SAS

SAS es líder en Analytics. A través de innovadoras soluciones de Analytics, Gestión de Datos y Business Intelligence, SAS ayuda a clientes en más de 80.000 instalaciones a tomar mejores decisiones más rápidamente. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®

¿Tiene un Perfil SAS? Para completar este formulario automáticamente Ingreso

*
*
*
*
 
*
*
 
 

Back to Top