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Unlocking the Promise of Demand Sensing and Shaping Through Big Data Analytics

How to apply high-performance analytics in your supply chain

About this paper

This paper explores how supply chain networks can be more strategic by using advanced analytical techniques (such as high-performance analytics) and big data enabled by advances in hardware and software. Organizations that use demand-sensing and shaping can expect to have improved alignment of resources, infrastructure and a more real-time flow of information to support customer demand and organizational profitability.

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