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Argyle Conversations: Successful Marketing in the Digital Age

About this paper

The digital age has forever changed customer behavior and expectatations, and marketing have had to adjust accordingly. Jenna Fiorito, Vice President of Acquisition Marketing for Time Warner Cable, and Annette Green, VP of Communications, Content and Entertainment for SAS, discussed how marketing in the mobile wireless industry has changed in the last 20 years and how channels like social media can be used to best reach and engage with customers.

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SAS es líder en Analytics. A través de innovadoras soluciones de Analytics, Gestión de Datos y Business Intelligence, SAS ayuda a clientes en más de 80.000 instalaciones a tomar mejores decisiones más rápidamente. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®

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