SAS | The Power to Know
cq5dam.thumbnail.319.319
White Paper

Solving the Challenge of Lead Management Automation

How We Did It and What We Learned

About this paper

The challenges of digital marketing and shifts in buyer behavior have made transformation imperative for business-to-business (B2B) marketers. To flourish, marketers need a technology solution to manage interactions, provide analytical insights and fundamentally improve performance of marketing investments. At SAS, we've encountered all the challenges that come with the new buying cycle. This white paper describes the challenges we faced and explains how we addressed them by implementing a lead management automation framework based on SAS® Customer Intelligence solutions.

Acerca de SAS

SAS es líder en Analytics. A través de innovadoras soluciones de Analytics, Gestión de Datos y Business Intelligence, SAS ayuda a clientes en más de 80.000 instalaciones a tomar mejores decisiones más rápidamente. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®

¿Tiene un Perfil SAS? Para completar este formulario automáticamente Ingreso

*
*
*
*
 
*
*
 
 

Back to Top