About this paper
Learn how technology is changing the way leading organizations like Lenovo, Toyota, American Express, Dell, Mayo Clinic and more interact with their customers, define customer value, and sustain and grow customer relationships. This report, based on an online survey of 391 senior executives conducted by the Economist Intelligence Unit (EIU), provides great insight into how these top performers are currently using technology to understand their customers, how social media fits in and influences their strategy, how they track customer insights, feedback and risk, and how they measure customer value.
Acerca de SAS
SAS es líder en Analytics. A través de innovadoras soluciones de Analytics, Gestión de Datos y Business Intelligence, SAS ayuda a clientes en más de 80.000 instalaciones a tomar mejores decisiones más rápidamente. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®