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Plan in Perfect Sync with Customer Demand

Putting sales (and marketing) back into operational planning processes

About this paper

By putting the sales and marketing perspective back into operational planning, companies thrive because they carefully align what they make, how much, where, and with what materials with real market demand. The end result is profitable revenue growth and inventory optimization. This paper explains how to synchronize and optimize demand and supply through reshaping executive sales and operational sales planning (ES&OP) using a market-driven approach.

Acerca de SAS

SAS es líder en Analytics. A través de innovadoras soluciones de Analytics, Gestión de Datos y Business Intelligence, SAS ayuda a clientes en más de 80.000 instalaciones a tomar mejores decisiones más rápidamente. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®

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