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Maximizing Digital Advertising in a Customer-Centric Marketing Strategy

How to get the most revenue from online properties

About this paper

Owners of online properties are struggling to manage and sell advertising inventory in a way that creates a rich customer experience and maximizes the benefit to buyers and sellers – especially as the market diversifies into new areas such as mobile, social and video. This paper summarizes a webinar sponsored by the Association of National Advertisers (ANA) and SAS that explored the limitations of legacy methods for digital advertising management and presented four great ideas for instantly seeing the value of every product in inventory and making informed decisions that deliver the best value to all parties.

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