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Marketing That Works

A Harvard Business Review Insight Center Report

About this paper

For too long, marketing was a ubiquitous term used to describe all things qualitative. Today, marketers use analytics to drive results, they discover new ways to get people excited about old formats, and they strive to understand more about their customers' actions before the sale. Knowing where marketing has been and where it's going can help firms make better decisions. This paper from the HBR.org Insight Center focuses on the best practices for positioning a brand for success.

Acerca de SAS

SAS es líder en Analytics. A través de innovadoras soluciones de Analytics, Gestión de Datos y Business Intelligence, SAS ayuda a clientes en más de 80.000 instalaciones a tomar mejores decisiones más rápidamente. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®

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