About this paper
Health care reform legislation injects some consumer-level competition in a marketplace that has traditionally been more focused on employer groups rather than individuals. For many reasons, the transition to this post-reform environment will be tumultuous. How can health insurance companies navigate this change? Can they take advantage of customer relationship management strategies that have worked so well for other industries that have also been through regulatory change? That was the topic of a webcast sponsored by SAS, and this paper provides a summary of that webcast.
Acerca de SAS
SAS es líder en Analytics. A través de innovadoras soluciones de Analytics, Gestión de Datos y Business Intelligence, SAS ayuda a clientes en más de 80.000 instalaciones a tomar mejores decisiones más rápidamente. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®