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White Paper

Integrating Marketing Operations

How marketers can align their strategy and planning with overarching corporate goals

About this paper

One of the greatest challenges in managing multichannel marketing programs is translating corporate and marketing strategies into operational measures that demonstrably help achieve their objectives. This white paper discusses how an advanced marketing operations management solution can help marketing organizations turn the vision of an integrated, end-to-end marketing process into reality by supporting objectives, responsibilities and processes across the enterprise.

Acerca de SAS

SAS es líder en Analytics. A través de innovadoras soluciones de Analytics, Gestión de Datos y Business Intelligence, SAS ayuda a clientes en más de 80.000 instalaciones a tomar mejores decisiones más rápidamente. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®

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