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How to Use Unstructured Data to Improve Business Decisions

Gleaning insight from unstructured big data

About this paper

Text analytics uses linguistic rules and statistical methods to automatically assess, analyze and act on the insight buried in electronic text – such as content from social media, call center logs, survey data, emails, loan applications, service notes, and insurance or warranty claims. This paper summarizes a webinar in the Applying Business Analytics Webinar Series where presenters described text analytics tools and process – and shared their experiences using text analytics in four real-world cases in government, public policy, insurance and media.

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