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How Marketing Optimization Drives Better Results

About this paper

Amid budget constraints and organizational complexities, how do you deliver the best value from every marketing campaign and among campaigns across the enterprise? Today, more marketers are turning to optimization to deliver the most value for less. In this paper, you'll learn more about getting started with marketing optimization and nine tips from industry leaders, including why you should start simple, get executive buy-in, and build your optimization capability in house.

Acerca de SAS

SAS es líder en Analytics. A través de innovadoras soluciones de Analytics, Gestión de Datos y Business Intelligence, SAS ayuda a clientes en más de 80.000 instalaciones a tomar mejores decisiones más rápidamente. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®

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