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How Dell Optimizes Marketing Decision Making

About this paper

Ever wondered exactly how much of a role your marketing investments play in generating revenue after campaigns? After one of its well-received marketing campaigns, Dell decided to look outside of the usual places to answer the question: "Was the campaign successful?". Turning to analytics, Dell learned which factors truly influenced its revenue increase – and by how much. The results revealed that many factors in addition to marketing – like sales investments, product quality and support – also had a major influence on revenue. Clearly, data and marketing analytics are crucial to showing the full picture of all the factors that play a role in sustaining success.

Acerca de SAS

SAS es líder en Analytics. A través de innovadoras soluciones de Analytics, Gestión de Datos y Business Intelligence, SAS ayuda a clientes en más de 80.000 instalaciones a tomar mejores decisiones más rápidamente. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®

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