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White Paper

Fuel Marketing Effectiveness with Customer Analytics

Helping small and midsize businesses make smarter, faster marketing decisions

About this paper

Marketers at small and midsize businesses are dependent on satisfied, loyal customers. But determining how to satisfy today's highly empowered customers in the face of budget and human resource constraints is problematic, especially for small and midsize organizations facing unprecedented amounts of customer data. The good news – if harnessed properly, this data can turn into a gold mine of customer insight. This paper illustrates why shifting to analytically driven marketing strategies can significantly improve marketing effectiveness while reducing costs. It also describes how to develop and carry out a successful plan.

Acerca de SAS

SAS es líder en Analytics. A través de innovadoras soluciones de Analytics, Gestión de Datos y Business Intelligence, SAS ayuda a clientes en más de 80.000 instalaciones a tomar mejores decisiones más rápidamente. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®

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