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Foxwoods Plays a Strong Hand Developing Profitable Patron Relationships

Insights from a webinar co-sponsored by SAS and Netezza

About this paper

As Foxwoods Resort Casino expanded and diversified, management saw the need to gain a broader view of the customer and to use that information to build customer value. In a recent webcast sponsored by SAS and Netezza, Foxwoods' Todd Williams talked about how the company redefined its data warehouse environment to be able to generate a comprehensive view of the customer to improve customer service and promotions. This paper provides a summary of that webcast.

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